ACT IT OUT

Summary

Event Name: ACT IT OUT – BRAND CHARADES

Objective:

The primary objective of Act It Out – Brand Charades was to enhance participants’ brand recall and creativity through an engaging and interactive activity. The event aimed to:

Encourage participants to think innovatively while acting out brand-related clues.
Improve brand awareness and understanding of marketing communication strategies.
Promote teamwork and collaboration among participants.
Provide a fun learning experience that strengthens non-verbal communication skills.

Outcome:

Enhanced Brand Recall: Participants developed a stronger memory of brand elements through visual and action-based representation.
Improved Non-Verbal Communication: The game honed participants' ability to express brand concepts creatively without speaking.
Strengthened Teamwork and Quick Thinking: Teams learned to strategize and interpret gestures effectively under time constraints.
Practical Marketing Insights: The activity reinforced key marketing concepts related to branding, advertising, and consumer recognition.

BRIEF REPORT:
The Marketing Club, SCMS-H successfully conducted Act It Out – Brand Charades on 27th March 2025, an event designed to challenge participants' creativity and brand knowledge. The activity involved multiple teams competing in three engaging rounds, each with increasing levels of difficulty.

The event began with a warm welcome by Sejal Tedla, Head of The Marketing Club, and Shreyashka Sengar, Co-Head of The Marketing Club, who introduced the competition and explained the rules. Participants were divided into teams and geared up for an exciting challenge.

ROUND 1: EASY – COMMON BRAND CHARADES

Participants were given well-known brand names such as Colgate, Amul, Lays, Maggi, and Coca-Cola.
Each team had 30 seconds to act out the brand without using words while their teammates guessed.
Correct answers earned points, and the top-performing teams moved to the next round.

ROUND 2: MODERATE – CHALLENGING BRAND GESTURES

This round featured moderately well-known brands like Nykaa, Paper Boat, Blinkit, and Boat.
The difficulty increased as teams had to act out products using indirect gestures.
Time limit: 30 seconds per brand.
The teams with the highest scores advanced to the final round.

ROUND 3: HARD – CREATIVE BRAND PERFORMANCES

Participants had to enact lesser-known or misleading brands such as Prega News, Wakefit, Livon, and Ather Energy.
Some tasks included acting out full advertisements or mimicking famous brand ambassadors.
Time limit: 1 minute per brand.
The most creative and accurate performances determined the final winners.

Event Results

After an intense and fun-filled competition, the winning team was announced. Team 02 secured the first position.

The winners were awarded ₹500 vouchers, presented by Sejal Tedla and Shreyashka Sengar.