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Group 557

Programme Structure

Semester 1

Course Title Major / Minor Credits Continuous Assessment
Marks 		Term End Examination
Marks 		Total Marks
Discipline Core Courses
Principles and Practices of Management 2 30 20 50
Fundamentals of Marketing 4 60 40 100
Business Mathematics 2 30 20 50
Business Accounting 4 60 40 100
Basics of Statistical Techniques 2 30 20 50
Skill Enhancement Courses
Data Analytics using MS-Excel 3 45 30 75
Ability Enhancement Course
Building Professional Competencies 2 50 0 50
Common Value-Added Courses
Indian Knowledge System 2 50 0 50
Mandatory Non-Credit Courses
Vasudhaiva Kutumbakam 0 0 0 0
Grand Total 21 355 170 525

Semester 2

Course Title Major / Minor Credits Continuous Assessment
Marks 		Term End Examination
Marks 		Total Marks
Discipline Core Courses
Business Laws 2 30 20 50
Introduction to Entrepreneurship 2 30 20 50
Managerial Economics 3 45 30 75
Management Accounting 4 60 40 100
Ability Enhancement Course
Business Communication 2 30 20 50
Skill Enhancement Course
Presentation Skills 2 30 20 50
Common Value-Added Courses
Generative AI and use cases 2 50 0 50
Mandatory Non-Credit Courses
Health and Wellness Module – I # 0 0 0 0
Multidisciplinary Courses
(Choose Any One Course from the University Basket of Multidisciplinary Courses given in Annexure B)
MD1 3 75 0 75
Mandatory Non-Credit Course
Health & Wellness Module 0 0 0 0
Grand Total 20 350 150 500
Vocational Courses (Summer)
(Only for students who wish to exit after the First Year with a Certificate)
Personality Development- I 4 100 0 100
Total Required Credits 4 100 0 100
Note: Students exiting at the end of the second semester and earning 40 credits will be awarded a “Certificate in Business Administration” provided they successfully complete the additional 4 credits of vocational courses offered during the summer term.

Semester 3

Course Title Major / Minor Credits Continuous Assessment
Marks 		Term End Examination
Marks 		Total Marks
Discipline Core Courses
Organizational Behaviour 2 30 20 50
Major Courses (Choose Any One from the following)
Financial Management Finance 4 60 40 100
Consumer Behaviour Marketing 4 60 40 100
Human Resource Management Human Resource Management 4 60 40 100
Digital tools for Quantitative Analysis Business Analytics 4 60 40 100
Calculus for Data Science Data Science 4 60 40 100
Total Required Credits 4 60 40 100
Minor Courses
Financial Services Service Learning 2 50 0
Minor Courses (Choose Any One from the Following Courses other than the Major course)
Financial Management Finance 4 60 40 100
Consumer Behaviour Marketing 4 60 40 100
Human Resource Management Human Resource Management 4 60 40 100
Digital tools for Quantitative Analysis Business Analytics 4 60 40 100
Calculus for Data Science Data Science 4 60 40 100
Total Required Credits 4 60 40 100
Skill Enhancement Course
Creativity and Innovation 2 30 20 50
Ability Enhancement Courses (Choose Any One Course)
Basic German I 2 50 0 50
Basic French I 2 50 0 50
Common Value-Added Course
Indian Ethos and Values for Management 2 50 0 50
Mandatory Non-Credit Course
Health and Wellness Module – II # 0 0 0 0
Multidisciplinary Courses
(Choose Any One Course from the University Basket of Multidisciplinary Courses given in Annexure B)
MD2 3 75 0 75
21 405 120 525

Semester 4

Course Title Major / Minor Credits Continuous Assessment
Marks 		Term End Examination
Marks 		Total Marks
Discipline Core Courses
Research Methodology 4 60 40 100
Major Courses
(Choose Any One Group)
Group 1 – Finance
Financial Services 3 45 30 75
Corporate Accounting 3 45 30 75
Group 2 – Marketing
Services Marketing 3 45 30 75
Introduction to Digital Marketing 3 45 30 75
Group 3 - Human Resource Development
Training and Development 3 45 30 75
Compensation Management 3 45 30 75
Group 4 – Business Analytics
Statistical Analysis using SPSS 3 45 30 75
Business Intelligence and Process Management 3 45 30 75
Group 5 – Data Science
Linear Algebra 3 45 30 75
Introduction to Data Science 3 45 30 75
Minor Courses (Choose Any One from the Following Courses other than the Major course)
Group 1 – Finance
Financial Services 3 45 30 75
Corporate Accounting 3 45 30 75
Group 2 – Marketing
Services Marketing 3 45 30 75
Introduction to Digital Marketing 3 45 30 75
Group 3 - Human Resource Development
Training and Development 3 45 30 75
Compensation Management 3 45 30 75
Group 4 – Business Analytics
Statistical Analysis using SPSS 3 45 30 75
Business Intelligence and Process Management 3 45 30 75
Group 5 – Data Science
Linear Algebra 3 45 30 75
Introduction to Data Science 3 45 30 75
Total Required Credits 6 90 60 150
Ability Enhancement Courses (Choose any one course)
Basic German II 2 50 0 50
Basic French II 2 50 0 50
Skill Enhancement Course
Data Visualization and Interpretation 2 50 0 50
Multidisciplinary Courses
(Choose Any One Course from the University Basket of Multidisciplinary Courses given in Annexure B)
MD3 3 75 0 75
Grand Total 23 415 160 575
Vocational Courses (Summer)
(Only for students who wish to exit after the Second Year with a Diploma)
Artificial Intelligence 4 100 0 100
Total Required Credits 4 100 0 100
Note: Students exiting at the end of the fourth semester and earning 84 credits will be awarded a “Diploma in Business Administration”, provided they successfully complete the additional 4 credits of vocational courses offered during the summer term.

Semester 5

Course Title Major / Minor Credits Continuous Assessment
Marks 		Term End Examination
Marks 		Total Marks
Discipline Core Courses
Basics of Strategic Management 2 30 20 50
Major Courses
(Choose Any One Group)
Group 1 – Finance
Personal Finance 3453075
Mergers and Acquisitions 3453075
Design thinking 250050
Group 2 – Marketing
Promotions and Marketing Communication 3453075
Fundamentals of B2B Marketing 3453075
Design thinking 250050
Group 3 - Human Resource Development
Talent Management 3453075
Organizational Development and Change 3453075
Design thinking 250050
Group 4 – Business Analytics
Web Performance Analysis 3453075
Introduction to Python 3453075
Design thinking 250050
Group 5 - Data Science
Artificial Intelligence 3453075
Introduction to Python 3453075
Design thinking 250050
Total Required Credits 8 140 60 200
Minor Courses (Choose any One Course other than the Chosen Major)
Group 1 – Finance
Personal Finance 3 45 30 75
Mergers and Acquisitions 3 45 30 75
Group 2 – Marketing
Promotions and Marketing Communication 3 45 30 75
Fundamentals of B2B Marketing 3 45 30 75
Group 3 - Human Resource Development
Talent Management 3 45 30 75
Organizational Development and Change 3 45 30 75
Group 4 – Business Analytics
Web Performance Analysis 3 45 30 75
Introduction to Python 3 45 30 75
Group 5 – Data Science
Artificial Intelligence 3 45 30 75
Introduction to Python 3 45 30 75
Total Required Credits 6 90 60 150
Summer Internship Project
Summer Internship Project 4 100 0 100
Mandatory Non-Credit Course
Health and Wellness 0 0 0 0
Core Environmental Studies 0 0 0 0
Grand Total 20 360 140 500

Semester 6

Semester - 6
Course Title Major / Minor Credits Continuous Assessment
Marks 		Term End Examination
Marks 		Total Marks
Discipline Core Courses
Operations Research 2 30 20 50
Major Courses
(Choose Any One Group)
(Please add Courses in the Major Basket for 12 credits)
Group 1 - Finance
Security Analysis and Portfolio Management 3 45 30 75
Financial and Systemic Fraud 3 45 30 75
Introduction to Contemporary Business Practices 4 60 40 100
Corporate Governance and Ethics 2 50 0 50
Group 2 - Marketing
Fundamentals of Sales & Distribution Management 3 45 30 75
Brand Management 3 45 30 75
Introduction to Contemporary Business Practices 4 60 40 100
Corporate Governance and Ethics 2 50 0 50
Group 3 - Human Resource Development
Industrial Relations 3 45 30 75
HRD Instruments 3 45 30 75
Introduction to Contemporary Business Practices 4 60 40 100
Corporate Governance and Ethics 2 50 0 50
Group 4 - Business Analytics
Business Forecasting 3 45 30 75
Data Mining and Visualization 3 45 30 75
Introduction to Contemporary Business Practices 4 60 40 100
Corporate Governance and Ethics 2 50 0 50
Group 5 - Data Science
Machine Learning 3 45 30 75
Artificial Intelligence and Deep Learning 3 45 30 75
Introduction to Contemporary Business Practices 4 60 40 100
Corporate Governance and Ethics 2 50 0 50
Total Required Credits 12 200 100 300
Minor Courses
(Choose any One Course other than the Chosen Major)
(Please add Courses in the Major Basket for 6 credits)
Group 1 - Finance
Security Analysis and Portfolio Management 3 45 30 75
Financial and Systemic Fraud 3 45 30 75
Group 2 - Marketing
Fundamentals of Sales & Distribution Management 3 45 30 75
Brand Management 3 45 30 75
Group 3 - Human Resource Development
Industrial Relations 3 45 30 75
HRD Instruments 3 45 30 75
Group 4 - Business Analytics
Database Management Systems 3 45 30 75
Big Data Analytics 3 45 30 75
Group 5 - Data Science
Database Management Systems 3 45 30 75
Machine Learning 3 45 30 75
Total Required Credits 6 90 60 150
Grand Total 20 320 180 500
Note: Students exiting at the end of the sixth semester and earning 126 credits will be awarded a “Bachelor of Business Administration” degree. Total Credits at the end of the Third year (Major 63, Minor 27, Multidisciplinary 9, Ability Enhancement Courses 8, Skill Enhancement Courses 9, Summer Internship 4, Common Value-Added Courses 6).

Semester 7

Semester - 7
Course Title Major / Minor Credits Continuous Assessment
Marks 		Term End Examination
Marks 		Total Marks
(Honours / Honours with Research)
Major Courses
(Choose Any One Group)
(Please add Courses in the Major Basket for 12 credits)
Group 1 - Finance
Financial Analytics 4 60 40 100
Financial Risk Management 4 60 40 100
Global Business Environment 4 100 0 100
Group 2 - Marketing
Influencer and Content Marketing 4 60 40 100
Marketing Analytics 4 60 40 100
Global Business Environment 4 100 0 100
Group 3 - Human Resource Development
Managerial Competencies and Career Development 4 60 40 100
Introduction to HR Analytics 4 60 40 100
Global Business Environment 4 100 0 100
Group 4 - Business Analytics
Financial Analytics (select two courses other than your major/minor course) 4 60 40 100
Marketing Analytics 4 60 40 100
Introduction to HR Analytics 4 60 40 100
Global Business Environment 4 100 0 100
Group 5 - Data Science
Artificial Intelligence and Neural Networks 4 60 40 100
Open-Source Tools for Data Science 4 60 40 100
Global Business Environment 4 100 0 100
Total Required Credits 12 220 80 300
Minor Courses
(Choose Any One Group other than the Chosen Major)
Group 1 - Finance
Financial Analytics 4 60 40 100
Financial Risk Management 4 60 40 100
Group 2 - Marketing
Influencer and Content Marketing 4 60 40 100
Marketing Analytics 4 60 40 100
Group 3 - Human Resource Development
Managerial Competencies and Career Development 4 60 40 100
Introduction to HR Analytics 4 60 40 100
Group 4 - Business Analytics
Financial Analytics (select two courses other than your major/minor course) 4 60 40 100
Marketing Analytics 4 60 40 100
Introduction to HR Analytics 4 60 40 100
Group 5 - Data Science
Artificial Intelligence and Neural Networks 4 60 40 100
Open Source Tools for Data Science 4 60 40 100
Total Required Credits 8 120 80 200
Grand Total 20 340 160 500

Semester 8

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Semester - 8
Course Title Major / Minor Credits Continuous Assessment
Marks 		Term End Examination
Marks 		Total Marks
Discipline Core Courses
Research Project 4 100 0 100
Major Courses (Choose Any One Group)
Group 1 – Finance
International Financial Management 4 60 40 100
Introduction to FinTech 4 60 40 100
Group 2 – Marketing
Basics of International Marketing 4 60 40 100
Sustainable Marketing 4 60 40 100
Group 3 – Human Resource Development
International Human Resource Management 4 60 40 100
Cross Cultural Management 4 60 40 100
Group 4 – Business Analytics
R Programming 4 60 40 100
Predictive Analytics 4 60 40 100
Group 5 – Data Science
R Programming 4 60 40 100
Big Data: Storage and Analytics 4 60 40 100
Total Required Credits 8 120 80 200
Minor Courses
(Choose Any One from the Following Courses other than the Major course)
Group 1 – Finance
International Financial Management 4 60 40 100
Introduction to FinTech 4 60 40 100
Group 2 – Marketing
Basics of International Marketing 4 60 40 100
Sustainable Marketing 4 60 40 100
Group 3 - Human Resource Development
International Human Resource Management 4 60 40 100
Cross Cultural Management 4 60 40 100
Group 4 – Business Analytics
R Programming 4 60 40 100
Predictive Analytics 4 60 40 100
Group 5 – Data Science
R Programming 4 60 40 100
Big Data: Storage and Analytics 4 60 40 100
Total Required Credits 8 120 80 200
Grand Total
Grand Total 20 340 160 500
(Honours with Research)
Major Courses
Group 1 – Finance
International Financial Management 4 60 40 100
Group 2 – Marketing
Basics of International Marketing 4 60 40 100
Group 3 - Human Resource Development
International Human Resource Management 4 60 40 100
Group 4 – Business Analytics
R Programming 4 60 40 100
Group 5 – Data Science
R Programming 4 60 40 100
Total Required Credits 4 60 40 100
Minor Courses
(Choose Any One from the Following Courses other than the Major course)
Group 1 – Finance
International Financial Management 4 60 40 100
Group 2 – Marketing
Basics of International Marketing 4 60 40 100
Group 3 - Human Resource Development
International Human Resource Management 4 60 40 100
Group 4 – Business Analytics
R Programming 4 60 40 100
Group 5 – Data Science
R Programming 4 60 40 100
Total Required Credits 4 60 40 100
Research Project 12 300 0 300
Grand Total 20 420 80 500

Summary

Semester 100% Continuous Assessment Credits Term End (University) Examination Credits Total Credits Total Marks
1 4 17 21 525
2 5 15 20 500
3 7 14 21 525
4 7 16 23 575
5 6 14 20 500
6 2 18 20 500
Total 31 94 125 3125
Honours
7 4 16 20 500
8 4 16 20 500
Total 39 126 165 4125
Honours with Research
7 4 16 20 500
8 12 8 20 500
Total 47 118 165 4125

Semester 1

Course Title Major / Minor Credits Continuous Assessment
Marks 		Term End Examination
Marks 		Total Marks
Discipline-Specific Courses / Major Courses
Human Resources and Total Quality Management 3 45 30 75
Fundamentals of Marketing 3 60 40 100
Principles and Practices of Management 1 25 0 25
Discipline-Specific Courses/Minor Course
Managerial Economics 3 45 30 75
Ability Enhancement Course
Business Communication 4 60 40 100
Skill Enhancement Courses
Business Accounting 3 45 30 75
Common Value-Added Course
Fundamentals of Entrepreneurship 2 50 0 50
Grand Total 20 330 170 500

Semester 2

Course Title Major / Minor Credits Continuous Assessment
Marks		 Term End Examination
Marks		 Total Marks
Discipline-Specific Courses/Major Courses
Macroeconomics for Business 3 45 30 75
Organizational Behaviour 4 60 40 100
Discipline-Specific Courses/Minor Courses
Business Statistics 4 60 40 100
Ability Enhancement Course (Choose Any One Course)
Basic French I 2 50 0 50
Basic German I 2 50 0 50
Total Required Credits 2 50 0 50
Skill Enhancement Course
Business Analytics using MS-Excel 2 30 20 50
Common Value-Added Courses
Design Thinking 2 50 0 50
Multidisciplinary Courses (Choose Any One Course from the University Basket of Multidisciplinary Courses)
MD1 3 75 0 75
Mandatory Non-Credit Course
Health & Wellness Module 0 0 0 0
Grand Total 20 370 130 500
Vocational Courses (Summer) (Only for students who wish to exit after the First Year with a Certificate)
Personality Development- I 4 100 0 100

Note:Students exiting at the end of the second semester and earning 40 credits will be awarded a “Certificate in Business Administration” provided they successfully complete the additional 4 credits of vocational courses offered during the summer term.

Semester 3

Course Title Major / Minor Credits Continuous Assessment
Marks 		Term End Examination
Marks 		Total Marks
Discipline-Specific Courses/Major Courses
Research Methodology 4 60 40 100
Major Courses (Choose Any One Course)
Financial Management Finance 3 45 30 75
Consumer Behaviour and Insights Marketing 3 45 30 75
Talent Management Human Resource Management 3 45 30 75
Digital tools for Quantitative Analysis Business Analytics 3 45 30 75
Business Mathematics Data Science 3 45 30 75
Total Required Credits 3 45 30 75
Discipline-Specific Course/Minor Course
Service Learning 2 50 0 50
Minor Courses (Choose Any One Course other than the Chosen Major)
Financial Management Finance 3 45 30 75
Consumer Behaviour and Insights Marketing 3 45 30 75
Talent Management Human Resource Management 3 45 30 75
Digital tools for Quantitative Analysis Business Analytics 3 45 30 75
Business Mathematics Data Science 3 45 30 75
Total Required Credits 3 45 30 75
Ability Enhancement Courses (Choose Any One Course)
Continue with the Same Language Chosen in the Semester-2
Basic French II 2 50 0 50
Basic German II 2 50 0 50
Total Required Credits 2 50 0 50
Skill Enhancement Courses
Business Analytics 3 45 30 75
Common Value-Added Course
Glimpses of India: Post Independence 2 50 0 50
Multidisciplinary Courses (Choose Any One Course from the University Basket of Multidisciplinary Courses)
MD2 3 75 0 75
Grand Total 22 420 130 550

Semester 4

Course Title Major / Minor Credits Continuous Assessment
Marks 		Term End Examination
Marks 		Total Marks
Discipline-Specific Courses/Major Courses
Business Laws 4 60 40 100
Management Accounting 3 45 30 75
Business Modelling and Business Plan 3 45 30 75
Major Courses (Choose Any One Course)
Financial Services Finance 3 45 30 75
Services Marketing Marketing 3 45 30 75
Training and Development Human Resource Development 3 45 30 75
Statistical Analysis using SPSS Business Analytics 3 45 30 75
Linear Algebra Data Science 3 45 30 75
Total Required Credits 3 45 30 75
Minor Courses (Choose Any One Course other than the Chosen Major)
Financial Services Finance 3 45 30 75
Services Marketing Marketing 3 45 30 75
Training and Development Human Resource Development 3 45 30 75
Statistical Analysis using SPSS Business Analytics 3 45 30 75
Linear Algebra Data Science 3 45 30 75
Total Required Credits 3 45 30 75
Skill Enhancement Course
Data Visualization and Interpretation 2 50 0 50
Multidisciplinary Courses (Choose Any One Course from the University Basket of Multidisciplinary Courses)
MD3 3 75 0 75
Total Required Credits 21 365 160 525
Vocational Courses (Summer) (Only for students who wish to exit after the Second Year with a Diploma)
Artificial Intelligence 4 100 0 100
Total Required Credits 4 100 0 100
Note: Students exiting at the end of the fourth semester and earning 83 credits will be awarded a “Diploma in Business Administration,” provided they successfully complete the additional 4 credits of vocational courses offered during the summer term.

Semester 5

Course Title Major / Minor Credits Continuous Assessment
Marks		 Term End Examination
Marks		 Total Marks
Introduction to Contemporary Business Practices 4 100 0 100
Operations Research 4 60 40 100
Major Courses
(Choose Any One Group)
Group 1 – Finance
Portfolio Management 3 45 30 75
Mergers and Acquisitions 3 45 30 75
Group 2 – Marketing
Promotions and Marketing Communication 3 45 30 75
Fundamentals of B2B Marketing 3 45 30 75
Group 3 – Human Resource Development
Managerial Competencies and Career Development 3 45 30 75
Organizational Development and Change 3 45 30 75
Group 4 – Business Analytics
Generative AI for Business* 3 45 30 75
Introduction to Python 3 45 30 75
Group 5 – Data Science
Introduction to Data Science 3 45 30 75
Introduction to Python 3 45 30 75
Total Required Credits 6 90 60 150
Minor Courses (Choose any One Course other than the Chosen Major)
Group 1 – Finance
Portfolio Management 3 45 30 75
Mergers and Acquisitions 3 45 30 75
Group 2 – Marketing
Promotions and Marketing Communication 3 45 30 75
Fundamentals of B2B Marketing 3 45 30 75
Group 3 - Human Resource Development
Managerial Competencies and Career Development 3 45 30 75
Organizational Development and Change 3 45 30 75
Group 4 – Business Analytics
Generative AI for Business* 3 45 30 75
Introduction to Python 3 45 30 75
Group 5 – Data Science
Introduction to Data Science 3 45 30 75
Introduction to Python 3 45 30 75
Total Required Credits 6 90 60 150
Mandatory Non-Credit Course
Vasudhaiva Kutumbakam 0 0 0 0
Summer Internship
Corporate Internship Programme 4 100 0 100
Grand Total 24 440 160 600

Semester 6

Course Title Major / Minor Credits Continuous Assessment
Marks 		Term End Examination
Marks 		Total Marks
Discipline-Specific Courses/Major Courses
Strategic Management 4 60 40 100
Production/Operations management 4 60 40 100
Major Courses (Choose Any One Group)
Group 1 – Finance
Personal Finance 3 45 30 75
Microfinance 3 45 30 75
Group 2 – Marketing
Fundamentals of Sales & Distribution Management 3 45 30 75
Introduction to Digital Marketing 3 45 30 75
Group 3 – Human Resource Development
Industrial Relations 3 45 30 75
Compensation Management 3 45 30 75
Group 4 – Business Analytics
Database Management Systems 3 45 30 75
Big Business Analytics 3 45 30 75
Group 5 – Data Science
Database Management Systems 3 45 30 75
Artificial Intelligence 3 45 30 75
Total Required Credits 6 90 60 150
Minor Courses (Choose Any One Group other than the Chosen Major)
Group 1 – Finance
Personal Finance 3 45 30 75
Microfinance 3 45 30 75
Group 2 – Marketing
Fundamentals of Sales & Distribution Management 3 45 30 75
Introduction to Digital Marketing 3 45 30 75
Group 3 – Human Resource Development
Industrial Relations 3 45 30 75
Compensation Management 3 45 30 75
Group 4 – Business Analytics
Database Management Systems 3 45 30 75
Big Business Analytics 3 45 30 75
Group 5 – Data Science
Database Management Systems 3 45 30 75
Artificial Intelligence 3 45 30 75
Total Required Credits 6 90 60 150
Mandatory Non-Credit Course
Core Environmental Studies 0 0 0 0
Grand Total 20 300 200 500

Note: Students exiting at the end of the sixth semester and earning 127 credits will be awarded a “Bachelor of Business Administration” degree. Total Credits at the end of the Third year (Major 63, Minor 27, Multidisciplinary 9, Ability Enhancement Courses 8, Skill Enhancement Courses 10, Summer Internship 4, Common Value-Added Courses 6).

Semester 7

Course Title Major / Minor Credits Continuous Assessment
Marks 		Term End Examination
Marks 		Total Marks
Discipline-Specific Courses/Major Courses
Global Business Environment 3 45 30 75
Project Management 3 45 30 75
Corporate Governance and Ethics 2 50 0 50
Major Courses (Choose Any One Group)
Group 1 – Finance
Financial Analytics 3 45 30 75
Financial Risk Management 3 45 30 75
Group 2 – Marketing
Brand Management and Communications 3 45 30 75
Introduction to Marketing Analytics 3 45 30 75
Group 3 – Human Resource Development
Fundamentals of HR Analytics 3 45 30 75
HRD Instruments 3 45 30 75
Group 4 – Business Analytics (select two courses other than your major/minor course)
Financial Analytics 3 45 30 75
Introduction to Marketing Analytics 3 45 30 75
Fundamentals of HR Analytics 3 45 30 75
Group 5 – Data Science
Artificial Neural Network and Deep Learning 3 45 30 75
Open Source Tools for Data Science 3 45 30 75
Total Required Credits 6 90 60 150
Minor Courses (Choose Any One Group other than the Chosen Major)
Group 1 – Finance
Financial Analytics 3 45 30 75
Financial Risk Management 3 45 30 75
Group 2 – Marketing
Brand Management and Communications 3 45 30 75
Introduction to Marketing Analytics 3 45 30 75
Group 3 – Human Resource Development
Fundamentals of HR Analytics 3 45 30 75
HRD Instruments 3 45 30 75
Group 4 – Business Analytics (select two courses other than your major/minor course)
Financial Analytics 3 45 30 75
Introduction to Marketing Analytics 3 45 30 75
Fundamentals of HR Analytics 3 45 30 75
Group 5 – Data Science
Artificial Neural Network and Deep Learning 3 45 30 75
Open Source Tools for Data Science 3 45 30 75
Total Required Credits 6 90 60 150
Grand Total 20 320 180 500

Semester 8 (Honours)

Course Title Major / Minor Credits Continuous Assessment
Marks 		Term End Examination
Marks 		Total Marks
Discipline-Specific Courses/Major Courses
Indian Ethos and Values for Management 2 30 20 50
E-business Management and Strategy 3 45 30 75
Major Courses (Choose Any One Group)
Group 1 – Finance
International Finance 2 50 0 50
Fintech Framework and Governance 2 30 20 50
Group 2 – Marketing
International Marketing 2 50 0 50
Sustainable Marketing 2 30 20 50
Group 3 – Human Resource Development
Strategic Human Resource Management 2 50 0 50
Cross Cultural Management 2 30 20 50
Group 4 – Business Analytics
R Programming 2 50 0 50
Web Analytics 2 30 20 50
Group 5 – Data Science
Predictive Analytics 2 50 0 50
Big Data: Storage and Analytics Optimisation 2 30 20 50
Total Required Credits 4 80 20 100
Minor Courses (Choose Any One Group other than the Chosen Major)
Group 1 – Finance
International Finance 2 50 20 50
Fintech Framework and Governance 2 30 20 50
Group 2 – Marketing
International Marketing 2 50 0 50
Sustainable Marketing 2 30 20 50
Group 3 – Human Resource Development
Strategic Human Resource Management 2 50 0 50
Cross Cultural Management 2 30 20 50
Group 4 – Business Analytics
R Programming 2 50 0 50
Web Analytics 2 30 20 50
Group 5 – Data Science
Predictive Analytics 2 50 0 50
Big Data: Storage and Analytics Optimisation 2 30 20 50
Total Required Credits 4 80 20 100
Dissertation
Dissertation 7 175 0 175
Grand Total 20 410 90 500

Semester – 8 (Honours with Research)

Course Title Major / Minor Credits Continuous Assessment
Marks 		Term End Examination
Marks 		Total Marks
Discipline-Specific Courses/Major Courses
Indian Ethos and Values for Management 2 30 20 50
E-business Management and Strategy 3 45 30 75
Major Courses (Choose Any One Group)
Group 1 – Finance
Fintech Framework and Governance 2 30 20 50
Group 2 – Marketing
Sustainable Marketing 2 30 20 50
Group 3 – Human Resource Development
Cross Cultural Management 2 30 20 50
Group 4 – Business Analytics
Web Analytics 2 30 20 50
Group 5 – Data Science
Big Data: Storage and Analytics Optimisation 2 30 20 50
Total Required Credits 2 30 20 50
Discipline-Specific Courses / Minor Courses
Responsible AI Lab 1 25 0 300
Research Project
Research Project 12 300 0 300
Grand Total 20 430 70 500

Note: Total Credits at the end of Fourth year for “Bachelor of Business Administration - Honours” - 167 (Major 86, Minor 37, Multidisciplinary 9, Ability Enhancement Courses 8, Skill Enhancement Courses 10, Summer Internship 4, Dissertation 7, Common Value-Added Courses 6).

Total Credits at the end of Fourth year for “Bachelor of Business Administration - Honours with Research” - 167 (Major 84, Minor 35, Multidisciplinary 9, Ability Enhancement Courses 8, Skill Enhancement Courses 10, Summer Internship 4, Research Project 12, Common Value-Added Courses 6).


Summary

Semester 100% Continuous Assessment Credits Term End (University)
Examination Credits 		Total Credits Total Marks
1 6 14 20 500
2 7 13 20 500
3 9 12 21 525
4 5 16 21 525
5 8 16 24 600
6 0 20 20 500
Total 35 91 126 3150
Honours
7 2 18 20 500
8 12 8 20 500
Total 49 117 166 4150
Honours with Research
7 2 18 20 500
8 12 8 20 500
Total 49 117 166 4150

Semester 1

Course Title Major / Minor Credits Continuous Assessment
Marks 		Term End Examination
Marks 		Total Marks
Discipline-Specific Courses / Major Courses
Human Resource Management 3 45 30 75
Marketing Management 3 45 30 75
Principles and Practices of Management 2 30 20 50
Discipline-Specific Courses / Minor Course (Choose any One Course)
Financial Services 3 45 30 75
Consumer Behaviour and Insights 3 45 30 75
Organizational Behaviour 3 45 30 75
Ability Enhancement Course
Business Communication 4 100 0 100
Skill Enhancement Courses
Business Accounting 3 45 30 75
Common Value-Added Course
Fundamentals of Entrepreneurship 2 50 0 50
Grand Total 20 360 140 500

Semester 2

Course Title Major / Minor Credits Continuous Assessment
Marks 		Term End Examination
Marks 		Total Marks
Discipline-Specific Courses / Major Courses
Human Resource Management 3 45 30 75
Marketing Management 3 45 30 75
Principles and Practices of Management 2 30 20 50
Discipline-Specific Courses / Minor Course (Choose any One Course)
Financial Services 3 45 30 75
Consumer Behaviour and Insights 3 45 30 75
Organizational Behaviour 3 45 30 75
Ability Enhancement Course
Business Communication 4 100 0 100
Skill Enhancement Courses
Business Accounting 3 45 30 75
Common Value-Added Course
Fundamentals of Entrepreneurship 2 50 0 50
Grand Total 20 360 140 500

Semester 3

Course Title Major / Minor Credits Continuous Assessment
Marks 		Term End Examination
Marks 		Total Marks
Discipline-Specific Courses / Major Courses
Business Statistics 4 60 40 100
Major Courses (Choose Any One Course)
Corporate Accounting Finance 3 45 30 75
Fundamental of B2B Marketing Marketing 3 45 30 75
Talent Management Human Resource Management 3 45 30 75
Regulatory Framework For Entrepreneurs Entrepreneurship 3 45 30 75
Discipline-Specific Course / Minor Course
Service Learning 2 50 0 50
Minor Courses (Choose Any One Course other than the Chosen Major)
Corporate Accounting Finance 3 45 30 75
Fundamental of B2B Marketing Marketing 3 45 30 75
Talent Management Human Resource Management 3 45 30 75
Regulatory Framework For Entrepreneurs Entrepreneurship 3 45 30 75
Ability Enhancement Courses (Choose Any One Course)
Basic French II 2 50 0 50
Basic German II 2 50 0 50
Skill Enhancement Courses
Business Analytics 2 30 20 50
Common Value-Added Course
Management Information Systems 2 50 0 50
Mandatory Non-Credit Course
Health and Wellness Module I 0 0 0 0
Health and Wellness Module II 0 0 0 0
Multidisciplinary Courses
MD2 (Choose Any One Course from the University Basket) 3 75 0 75
Grand Total 21 405 120 525

Semester 4

Course Title Major / Minor Credits Continuous Assessment
Marks 		Term End Examination
Marks 		Total Marks
Discipline-Specific Course / Major Course
Business Laws 4 60 40 100
Research Methodology 4 60 40 100
Management Accounting 4 60 40 100
Major Courses (Choose Any One Course)
Microfinance Finance 3 45 30 75
Integrated Marketing Communication Marketing 3 45 30 75
Training and Development Human Resource Management 3 45 30 75
Introduction to Entrepreneurship (Multination) Entrepreneurship 3 45 30 75
Minor Courses (Choose Any One Course other than the Chosen Major)
Microfinance Finance 3 45 30 75
Integrated Marketing Communication Marketing 3 45 30 75
Training and Development Human Resource Management 3 45 30 75
Introduction to Entrepreneurship (Multination) Entrepreneurship 3 45 30 75
Skill Enhancement Course
Data Visualization and Interpretation 2 50 0 50
Multidisciplinary Courses
MD3 (Choose Any One Course from the University Basket) 3 75 0 75
Grand Total 23 395 180 575
Vocational Courses (Summer)
(Only for students who wish to exit after the Second Year with a Diploma)
Artificial Intelligence 4 100 0 100
Note: Students exiting at the end of the fourth semester and earning 84 credits will be awarded a “Diploma in Business Administration”, provided they successfully complete the additional 4 credits of vocational courses offered during the summer term.

Semester 5

Course Title Major / Minor Credits Continuous Assessment
Marks 		Term End Examination
Marks 		Total Marks
Discipline-Specific Courses / Major Courses
Introduction to Contemporary Business Practices 4 100 0 100
Strategic Management 4 60 40 100
Major Courses (Choose Any One Group)
Group 1 – Finance
Personal Finance 3 45 30 75
Mergers and Acquisitions 3 45 30 75
Group 2 – Marketing
Basics of International Marketing 3 45 30 75
Elementary Retail Marketing 3 45 30 75
Group 3 – Human Resource Development
Leadership and Capacity Building 3 45 30 75
Industrial Relations 3 45 30 75
Group 4 – Entrepreneurship
Corporate Entrepreneurship 3 45 30 75
Business Modelling and Business Plan 3 45 30 75
Total Required Credits 6 90 60 150
Minor Courses (Choose Any One Group other than the Chosen Major)
Group 1 – Finance
Personal Finance 3 45 30 75
Mergers and Acquisitions 3 45 30 75
Group 2 – Marketing
Basics of International Marketing 3 45 30 75
Elementary Retail Marketing 3 45 30 75
Group 3 – Human Resource Development
Leadership and Capacity Building 3 45 30 75
Industrial Relations 3 45 30 75
Group 4 – Entrepreneurship
Corporate Entrepreneurship 3 45 30 75
Business Modelling and Business Plan 3 45 30 75
Total Required Credits 6 90 60 150
Mandatory Non-Credit Course
Vasudhaiva Kutumbakam 0 0 0 0
Summer Internship
Corporate Internship Programme 5 125 0 125
Grand Total 25 465 160 625

Semester 6

Course Title Major / Minor Credits Continuous Assessment
Marks 		Term End Examination
Marks 		Total Marks
Discipline-Specific Courses / Major Courses
E-Business Technology 4 60 40 100
Production/Operations Management 4 60 40 100
Major Courses (Choose Any One Group)
Group 1 - Finance
Portfolio Management 3 45 30 75
Derivative Markets 3 45 30 75
Group 2 – Marketing
Sales and Distribution Management 3 45 30 75
Introduction to Digital Marketing 3 45 30 75
Group 3 - Human Resource Development
Organizational Development and Change 3 45 30 75
Compensation Management 3 45 30 75
Group 4 – Entrepreneurship
Marketing Strategies For Entrepreneurs 3 45 30 75
Technological Entrepreneurship 3 45 30 75
Total Required Credits 6 90 60 150
Minor Courses (Choose Any One Group other than the Chosen Major)
Group 1 - Finance
Portfolio Management 3 45 30 75
Derivative Markets 3 45 30 75
Group 2 – Marketing
Sales and Distribution Management 3 45 30 75
Introduction to Digital Marketing 3 45 30 75
Group 3 - Human Resource Development
Organizational Development and Change 3 45 30 75
Compensation Management 3 45 30 75
Group 4 – Entrepreneurship
Marketing Strategies For Entrepreneurs 3 45 30 75
Technological Entrepreneurship 3 45 30 75
Total Required Credits 6 90 60 150
Mandatory Non-Credit Course
Core Environmental Studies 0 0 0 0
Grand Total 20 300 200 500
Note: Students exiting at the end of the sixth semester and earning 129 credits will be awarded a “Bachelor of Business Administration” degree. Total Credits at the end of the Third year (Major 65, Minor 27, Multidisciplinary 9, Ability Enhancement Courses 8, Skill Enhancement Courses 9, Summer Internship 5, Common Value-Added Courses 6).

Semester 7

Course Title Major / Minor Credits Continuous Assessment
Marks 		Term End Examination
Marks 		Total Marks
(Honours / Honours with Research)
Discipline-Specific Courses / Major Courses
Global Business Environment 3 45 30 75
Project Management 3 45 30 75
Corporate Governance and Ethics 2 50 0 50
Major Courses (Choose Any One Group)
Group 1 - Finance
Financial Analytics 3 45 30 75
Financial Risk Management 3 45 30 75
Group 2 – Marketing
Brand Management and Communications 3 45 30 75
Introduction to Marketing Analytics 3 45 30 75
Group 3 - Human Resource Development
Fundamentals of HR Analytics 3 45 30 75
HRD Instruments 3 45 30 75
Group 4 – Entrepreneurship
Risk Management in Entrepreneurship 3 45 30 75
Funding for Entrepreneurs 3 45 30 75
Total Required Credits 6 90 60 150
Minor Courses (Choose Any One Group other than the Chosen Major)
Group 1 - Finance
Financial Analytics 3 45 30 75
Financial Risk Management 3 45 30 75
Group 2 – Marketing
Brand Management and Communications 3 45 30 75
Introduction to Marketing Analytics 3 45 30 75
Group 3 - Human Resource Development
Fundamentals of HR Analytics 3 45 30 75
HRD Instruments 3 45 30 75
Group 4 – Entrepreneurship
Risk Management in Entrepreneurship 3 45 30 75
Funding for Entrepreneurs 3 45 30 75
Total Required Credits 6 90 60 150
Grand Total 20 320 180 500

Semester 8 (Honours)

Course Title Major / Minor Credits Continuous Assessment
Marks 		Term End Examination
Marks 		Total Marks
Semester – 8 (Honours)
Discipline-Specific Courses / Major Courses
Indian Ethos and Values for Management 2 30 20 50
R Programming 3 75 0 75
Major Courses (Choose Any One Group)
Group 1 - Finance
International Finance 2 30 20 50
Fintech Framework and Governance 2 30 20 50
Group 2 - Marketing
Rural Marketing 2 30 20 50
Sustainable Marketing 2 30 20 50
Group 3 - Human Resource Development
Strategic Human Resource Management 2 30 20 50
Cross Cultural Management 2 30 20 50
Group 4 - Entrepreneurship
Lean Startup 2 30 20 50
Social Entrepreneurship 2 30 20 50
Total Required Credits 4 60 40 100
Minor Courses (Choose Any One Group other than the Chosen Major)
Group 1 - Finance
International Finance 2 30 20 50
Fintech Framework and Governance 2 30 20 50
Group 2 - Marketing
Rural Marketing 2 30 20 50
Sustainable Marketing 2 30 20 50
Group 3 - Human Resource Development
Strategic Human Resource Management 2 30 20 50
Cross Cultural Management 2 30 20 50
Group 4 - Entrepreneurship
Lean Startup 2 30 20 50
Social Entrepreneurship 2 30 20 50
Total Required Credits 4 60 40 100
Dissertation Dissertation 7 175 0 175
Grand Total 20 400 100 500
Semester – 8 (Honours with Research)
R Programming for Statistics 4 60 40 100
Power BI for Analysis and Visualization 2 30 20 50
Indian Ethos and Values for Management Minor 2 30 20 50
Research Project Research Project 12 300 0 300
Grand Total 20 420 80 500
 Note: Total Credits at the end of Fourth year for “Bachelor of Business Administration - Honours” - 169 (Major 88, Minor 37, Multidisciplinary 9, Ability Enhancement Courses 8, Skill Enhancement Courses 9, Summer Internship 5, Dissertation 7, Common Value-Added Courses 6).
Total Credits at the end of Fourth year for “Bachelor of Business Administration - Honours with Research” - 169 (Major 85, Minor 35, Multidisciplinary 9, Ability Enhancement Courses 8, Skill Enhancement Courses 9, Summer Internship 5, Research Project 12, Common Value-Added Courses 6).

Summary

Semester 100% Continuous Assessment Credits Term End (University)
Examination Credits 		Total Credits Total Marks
1 6 14 20 500
2 7 13 20 500
3 9 12 21 525
4 5 18 23 575
5 9 16 25 625
6 0 20 20 500
Total 36 93 129 3225
Honours
7 2 18 20 500
8 10 10 20 500
Total 48 121 169 4225
Honours with Research
7 2 18 20 500
8 12 8 20 500
Total 50 119 169 4225

Semester 1

Course Title Major / Minor Credits Continuous Assessment
Marks 		Term End Examination
Marks 		Total Marks
Discipline-Specific Courses / Major Courses
Human Resource Management 2 20 30 50
Fundamentals of Marketing 2 20 30 50
Principles and Practices of Management 2 20 30 50
Discipline-Specific Courses / Minor Course (Choose any One Course)
Indian Banking and Financial System 4 40 60 100
Consumer Behaviour 4 40 60 100
Organizational Behaviour 4 40 60 100
Business Entrepreneurship 4 40 60 100
Total Required Credits 4 40 60 100
Ability Enhancement Course
Business Communication 4 100 0 100
Skill Enhancement Courses
Business Accounting 3 30 45 75
Common Value-Added Course
Management Information Systems 2 50 0 50
Multidisciplinary Course (Choose Any One Course from the University Basket of Multidisciplinary Courses)
MD1 3 75 0 75
Grand Total 22 355 195 550

Semester 2

Course Title Major / Minor Credits Continuous Assessment
Marks 		Term End Examination
Marks 		Total Marks
Discipline-Specific Courses / Major Courses
Economics 3 30 45 75
Major Course (Choose Any One Course)
Financial Management Finance 4 40 60 100
Services Marketing Marketing 4 40 60 100
Human Resources and Total Quality Management Human Resource Management 4 40 60 100
Creativity and Innovations Entrepreneurship 4 40 60 100
Total Required Credits 4 40 60 100
Minor Course (Choose Any One Course other than the Chosen Major)
Financial Management Finance 4 40 60 100
Services Marketing Marketing 4 40 60 100
Human Resources and Total Quality Management Human Resource Management 4 40 60 100
Creativity and Innovations Entrepreneurship 4 40 60 100
Total Required Credits 4 40 60 100
Ability Enhancement Course (Choose Any One Course)
Basic French I 2 50 0 50
Basic German I 2 50 0 50
Total Required Credits 2 50 0 50
Skill Enhancement Course
Data Analytics using MS-Excel 2 20 30 50
Common Value-Added Course
Design Thinking 2 50 0 50
Mandatory Non-Credit Courses
Integrated Disaster Management 0 0 0 0
Emotional Well-being 0 0 0 0
Multidisciplinary Course (Choose Any One Course from the University Basket of Multidisciplinary Courses)
MD2 3 75 0 75
Grand Total 20 305 195 500
Vocational Courses (Summer) (Only for students who wish to exit after the First Year with a Certificate)
(Choose Any One from the Following Courses)
Personality Development - I 4 100 0 100
Health and Safety at Workplace 4 100 0 100
Total Required Credits 4 100 0 100
Note: Students exiting at the end of the second semester and earning 42 credits will be awarded a “Certificate in Business Administration” provided they successfully complete the additional 4 credits of vocational courses offered during the summer term.

Semester 3

Course Title Major / Minor Credits Continuous Assessment
Marks 		Term End Examination
Marks 		Total Marks
Discipline-Specific Courses / Major Courses
Business Statistics 4 40 60 100
Major Courses (Choose Any One Course)
Corporate Accounting Finance 3 30 45 75
Elementary Marketing Research Marketing 3 30 45 75
Industrial Psychology Human Resource Management 3 30 45 75
Professionalization of Family Business Entrepreneurship 3 30 45 75
Total Required Credits 3 30 45 75
Discipline-Specific Course / Minor Course
Service Learning 2 50 0 50
Minor Courses (Choose Any One Course other than the Chosen Major)
Corporate Accounting Finance 3 30 45 75
Elementary Marketing Research Marketing 3 30 45 75
Industrial Psychology Human Resource Management 3 30 45 75
Professionalization of Family Business Entrepreneurship 3 30 45 75
Total Required Credits 3 30 45 75
Ability Enhancement Courses (Choose Any One Course) Continue with the Same Language Chosen in Semester-2
Basic French II 2 50 0 50
Basic German II 2 50 0 50
Total Required Credits 2 50 0 50
Skill Enhancement Course
Business Analytics 2 20 30 50
Common Value-Added Course
Environmental Studies: Our Common Earth 2 50 0 50
Mandatory Non-Credit Course
Fitness for Life 0 0 0 0
Multidisciplinary Course (Choose Any One Course from the University Basket of Multidisciplinary Courses)
MD3 3 75 0 75
Grand Total 21 345 180 525

Semester 4

Course Title Major / Minor Credits Continuous Assessment
Marks 		Term End Examination
Marks 		Total Marks
Discipline-Specific Course / Major Course
Business Laws 4 40 60 100
Management Accounting 2 20 30 50
Major Courses (Choose Any One Group)
Group 1 - Finance
Advanced Financial Management 3 30 45 75
Microfinance 3 30 45 75
Group 2 - Marketing
Fundamentals of B2B Marketing 3 30 45 75
Integrated Marketing Communication 3 30 45 75
Group 3 - Human Resource Development
Talent Management 3 30 45 75
Training and Development 3 30 45 75
Group 4 - Entrepreneurship
Introduction to Entrepreneurship (Multination) 3 30 45 75
Technological Entrepreneurship 3 30 45 75
Total Required Credits 6 60 90 150
Minor Courses (Choose Any One Group other than the Chosen Major)
Group 1 - Finance
Advanced Financial Management 3 30 45 75
Microfinance 3 30 45 75
Group 2 - Marketing
Fundamentals of B2B Marketing 3 30 45 75
Integrated Marketing Communication 3 30 45 75
Group 3 - Human Resource Development
Talent Management 3 30 45 75
Training and Development 3 30 45 75
Group 4 - Entrepreneurship
Introduction to Entrepreneurship (Multination) 3 30 45 75
Technological Entrepreneurship 3 30 45 75
Total Required Credits 6 60 90 150
Skill Enhancement Course
Data Visualization and Interpretation 2 50 0 50
Mandatory Non-Credit Course
Vasudhaiva Kutumbakam 0 0 0 0
Core Environmental Studies 0 0 0 0
Grand Total 20 230 270 500
Vocational Courses (Summer) (Only for students who wish to exit after the Second Year with a Diploma)
Artificial Intelligence 4 100 0 100
Total Required Credits 4 100 0 100
Note: Students exiting at the end of the fourth semester and earning 83 credits will be awarded a “Diploma in Business Administration,” provided they successfully complete the additional 4 credits of vocational courses offered during the summer term.

Semester 5

Course Title Major / Minor Credits Continuous Assessment
Marks 		Term End Examination
Marks 		Total Marks
Discipline-Specific Courses / Major Courses
Introduction to Contemporary Business Practices 4 40 60 100
Public Policy and Governance in India 4 40 60 100
Strategic Management 4 40 60 100
Major Courses (Choose Any One Group)
Group 1 - Finance
Personal Finance 3 30 45 75
Mergers and Acquisitions 3 30 45 75
Group 2 - Marketing
Basics of International Marketing 3 30 45 75
Elementary Retail Marketing 3 30 45 75
Group 3 - Human Resource Development
Leadership and Capacity Building 3 30 45 75
Industrial Relations 3 30 45 75
Group 4 - Entrepreneurship
Corporate Entrepreneurship 3 30 45 75
Business Modelling and Business Plan 3 30 45 75
Total Required Credits 6 60 90 150
Minor Courses (Choose Any One Course other than the Chosen Major)
Mergers and Acquisitions Finance 3 30 45 75
Basics of International Marketing Marketing 3 30 45 75
Industrial Relations Human Resource Development 3 30 45 75
Corporate Entrepreneurship Entrepreneurship 3 30 45 75
Total Required Credits 3 30 45 75
Summer Internship
Corporate Internship Programme 4 100 0 100
Grand Total 25 310 315 625

Semester 6

Course Title Major / Minor Credits Continuous Assessment
Marks 		Term End Examination
Marks 		Total Marks
Discipline-Specific Courses / Major Courses
E-Business Technology 4 40 60 100
Production/Operations Management 4 40 60 100
Major Courses (Choose Any One Group)
Group 1 - Finance
Portfolio Management 3 30 45 75
Derivative Markets 3 30 45 75
Group 2 - Marketing
Sales and Distribution Management 3 30 45 75
Introduction to Digital Marketing 3 30 45 75
Group 3 - Human Resource Development
Organizational Development and Change 3 30 45 75
Compensation Management 3 30 45 75
Group 4 - Entrepreneurship
Marketing Strategies For Entrepreneurs 3 30 45 75
Regulatory Framework For Entrepreneurs 3 30 45 75
Total Required Credits 6 60 90 150
Minor Courses (Choose Any One Group other than the Chosen Major)
Group 1 - Finance
Portfolio Management 3 30 45 75
Derivative Markets 3 30 45 75
Group 2 - Marketing
Sales and Distribution Management 3 30 45 75
Introduction to Digital Marketing 3 30 45 75
Group 3 - Human Resource Development
Organizational Development and Change 3 30 45 75
Compensation Management 3 30 45 75
Group 4 - Entrepreneurship
Marketing Strategies For Entrepreneurs 3 30 45 75
Regulatory Framework For Entrepreneurs 3 30 45 75
Total Required Credits 6 60 90 150
Grand Total 20 200 300 500
Note: Students exiting at the end of the sixth semester and earning 128 credits will be awarded a “Bachelor of Business Administration” degree. Total Credits at the end of the Third year (Major 64, Minor 28, Multidisciplinary 9, Ability Enhancement Courses 8, Skill Enhancement Courses 9, Summer Internship 4, Common Value-Added Courses 6).

Semester 7

Course Title Major / Minor Credits Continuous Assessment
Marks 		Term End Examination
Marks 		Total Marks
Discipline-Specific Courses / Major Courses
Global Business Environment 3 30 45 75
Project Management 3 30 45 75
Corporate Governance and Ethics 2 50 0 50
Major Courses (Choose Any One Group)
Group 1 - Finance
Financial Analytics 3 30 45 75
Financial Risk Management 3 30 45 75
Group 2 - Marketing
Brand Management and Communications 3 30 45 75
Introduction to Marketing Analytics 3 30 45 75
Group 3 - Human Resource Development
Fundamentals of HR Analytics 3 30 45 75
HRD Instruments 3 30 45 75
Group 4 - Entrepreneurship
Risk Management in Entrepreneurship 3 30 45 75
Funding for Entrepreneurs 3 30 45 75
Total Required Credits 6 60 90 150
Minor Courses (Choose Any One Group other than the Chosen Major)
Group 1 - Finance
Financial Analytics 3 30 45 75
Financial Risk Management 3 30 45 75
Group 2 - Marketing
Brand Management and Communications 3 30 45 75
Introduction to Marketing Analytics 3 30 45 75
Group 3 - Human Resource Development
Fundamentals of HR Analytics 3 30 45 75
HRD Instruments 3 30 45 75
Group 4 - Entrepreneurship
Risk Management in Entrepreneurship 3 30 45 75
Funding for Entrepreneurs 3 30 45 75
Total Required Credits 6 60 90 150
Grand Total 20 230 270 500

Semester 8 (Honours)

Course Title Major / Minor Credits Continuous Assessment
Marks 		Term End Examination
Marks 		Total Marks
Discipline-Specific Courses / Major Courses
Indian Ethos and Values for Management 2 50 0 50
R Programming 3 75 0 75
Major Courses (Choose Any One Group)
Group 1 - Finance
International Finance 2 20 30 50
Fintech Framework and Governance 2 20 30 50
Group 2 - Marketing
Rural Marketing 2 20 30 50
Sustainable Marketing 2 20 30 50
Group 3 - Human Resource Development
Strategic Human Resource Management 2 20 30 50
Cross Cultural Management 2 20 30 50
Group 4 - Entrepreneurship
Lean Startup 2 20 30 50
Social Entrepreneurship 2 20 30 50
Total Required Credits 4 40 60 100
Minor Courses (Choose Any One Group other than the Chosen Major)
(All same groups & subjects as above)
... 4 40 60 100
Dissertation
Dissertation 7 175 0 175
Grand Total 20 305 195 500
Semester – 8 (BBA Honours with Research)
Major Courses
R Programming for Statistics 4 40 60 100
Power BI for Analysis and Visualization 2 20 30 50
Minor Course
Indian Ethos and Values for Management 2 50 0 50
Research Project
Research Project 12 300 0 300
Grand Total 20 410 90 500
Note: Total Credits at the end of Fourth year for “Bachelor of Business Administration - Honours” - 168 (Major 87, Minor 38, Multidisciplinary 9, Ability Enhancement Courses 8, Skill Enhancement Courses 9, Summer Internship 4, Dissertation 7, Common Value-Added Courses 6).
Total Credits at the end of Fourth year for “Bachelor of Business Administration - Honours with Research” - 168 (Major 84, Minor 36, Multidisciplinary 9, Ability Enhancement Courses 8, Skill Enhancement Courses 9, Summer Internship 4, Research Project 12, Common Value-Added Courses 6).

Summary

Semester 100% Continuous Assessment Credits Term End (University)
Examination Credits 		Total Credits Total Marks
1 9 13 22 550
2 7 13 20 500
3 9 12 21 525
4 2 18 20 500
5 4 21 25 625
6 0 20 20 500
Total (Exit after 3rd Year) 31 97 128 3200
Honours
7 2 18 20 500
8 12 8 20 500
Total (Honours) 45 123 168 4200
Honours with Research
7 2 18 20 500
8 14 6 20 500
Total (Honours with Research) 47 121 168 4200

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