BRAND TRIVIA

EXTRAVAGANZA

Event Name: BRAND TRIVIA EXTRAVAGANZA

TOPIC: “BRAND TRIVIA EXTRAVAGANZA”

Objective:

The primary objective of Brand Trivia Extravaganza was to improve participants' marketing expertise and brand recall abilities by involving them in a competitive and interactive branding challenge. The event aimed to:

• Test participants’ understanding of brand taglines, slogans, and advertisements.
• Promote teamwork and strategic thinking through a multi-round trivia format.
• Provide a fun and engaging platform for students to learn about marketing in a gamified manner.
• Improve brand awareness and recall through interactive and challenging rounds.

Outcome:

• Enhanced Brand Awareness: Participants gained a deeper understanding of branding elements such as taglines, logos, and advertising strategies.
• Improved Critical Thinking: The time-based rounds pushed students to think quickly and respond accurately under pressure.
• Teamwork and Collaboration: The group-based format encouraged teamwork and strategic discussion.
• Practical Application of Marketing Concepts: The challenge provided hands-on learning in brand positioning and advertising strategies.

BRIEF REPORT:
The Marketing Club, SCMS-H , successfully conducted the Brand Trivia Extravaganza on 31st January 2025, designed to challenge participants' marketing acumen and brand recall abilities. The competition was structured into three dynamic rounds, each testing different aspects of branding knowledge.

The event began with a warm welcome by Sejal Tedla, Head of The Marketing Club, SCMS-H, who introduced the competition and explained the rules of the game. Participants were divided into teams and geared up for an exciting challenge.

(Poster of the activity)

ROUND 1: BUZZER ROUND – TAGLINE TRIVIA

This round tested participants’ knowledge of brand taglines in a fast-paced buzzer format.

• Teams competed in a buzzer-based format where the host called out famous taglines.
• The first team to hit the buzzer got a chance to answer.
• Correct answers earned points, while incorrect ones resulted in zero point.
• The top teams advanced to the next round.

ROUND 2: AD DISCOVERY – GUESS THE AD

Participants identified brands by watching only part of an advertisement, testing their visual recall and branding awareness.

• Participants watched half of an advertisement with the brand hidden and had 30 seconds to identify the product or company.
• The top-performing teams progressed to the final round.

ROUND 3: CHALLENGE ROUND – ACT, SING, OR IDENTIFY

This creative round challenged teams to engage with branding through performance and recall.

• Teams had to complete one of three random challenges:
• Sing the Jingle – Teams had to recall and sing popular brand jingles.

Event Results

Teams showcased their best in branding skills, and winners were rewarded for their outstanding performances.

After an intense and fun-filled competition, the winning team was announced. Team 04 secured the first position, while Team 03 finished as the runner-up.

• The winners were awarded ₹500 vouchers, presented by Sejal Tedla.
• The runner-up received a ₹500 voucher, awarded by Shreyashka Sengar.