STRATEGIC MARKETING- CUSTOMER INTELLIGENCE

SUCCESS AS THE DRIVER OF MARKETING

Event Name: STRATEGIC MARKETING- CUSTOMER INTELLIGENCE AS THE DRIVER OF MARKETING SUCCESS

OBJECTIVE:

• To familiarize the students with the importance of strategic marketing.
• To understand customer behavior, preferences, and trends in the market.

OUTCOME:

• At the end of the lecture the students had a better understanding of strategic marketing and customer intelligence
• The lecture was extremely informative, exciting, and helpful for the students to learn more about the topic.

BRIEF REPORT:

Marketing club and International cell of SCMS, Hyderabad organized guest lecture by Dr. Prakash Vel, Associate Professor, Australian University in Dubai. The lecture started off with the host, Sejal Tedla, who welcomed Dr. K. Prakash Vel and all the participants. The guest was then felicitated by Dr. Ishaq Ahmad leaving the stage for Dr. Vel to speak. 

Dr. Prakash Vel is an Associate Professor at the Australian University in Dubai and specializes in Marketing and related areas. His extensive research experience includes multiple recognitions, such as nominations for the Research Excellence Award, teaching excellence acknowledgments, contributions to marketing literature, and leadership in organizing international academic conferences, highlighting a well-rounded and impactful academic career.

Dr. Vel enlightened us with valuable insights about strategic marketing and customer intelligence and encouraged the students to broaden their knowledge about the subject.

He shared teachings on Strategic marketing - customer intelligence as the driver of marketing success. He discussed significance of communication in building customer relationships, adaptability, pillars of marketing intelligence, blue ocean thinking, virtual ecosystem, and AI. He also spoke about the topic “Content as the king” which was very helpful and engaging for the students.

Overall, the lecture provided valuable insights into strategic marketing principles, customer intelligence, communication strategies, emerging trends, and technologies in the marketing landscape.

Toward the end, Dr. Vel opened the floor for questions, encouraging the students to interact and learn more about the topic. Jigyasa Shrivastava then delivered the vote of thanks, thanking Dr. K Prakash Vel for gracing the session with his valuable presence and enlightening talk.

After the session, students discussed about further study prospects with Dr. Vel. Dr. Vel's exploration of Dubai's education system and cultural landscape offers invaluable insights for students contemplating further study options.

In summary, Dr. Vel's lecture on "Strategic Marketing - Customer Intelligence as the Driver of Marketing Success" along with his career guidance proved to be inspiring and informative, leaving a lasting impression on all the students present. 

(Dr. K. Prakash Vel interacting with students)

(Ms. Jigyasa Shrivastava delivering the vote of thanks)

(Ms. Sejal Tedla introducing the guest)

(Dr. Ishaq Ahmad felicitating the guest)