Loughborough
University Webinar

Summary

Event Name: Loughborough University Webinar

Objective:

To introduce the final year students of SCMS-H to “International Business Opportunities & Challenges”.
To discuss the opportunities and challenges currently present in digital spaces internationally.

Outcomes:

Final-year students at SCMS-H gained insights into global markets, trade dynamics, and cross-border challenges.
Students gained a clearer understanding of the digital landscape, including regulations, cybersecurity, and global market entry strategies.

Brief Report:

A webinar on "International (Digital) Business: Opportunities and Challenges" was conducted by Dr. Suzanne Elayan, lecturer in Information Management and Programme Leader for MSc in Information Systems and Digital Innovation at Loughborough University. The session was held over Zoom for final-year students attending from a classroom setting. Dr. Elayan provided insightful perspectives on how digital transformation is reshaping global business landscapes, highlighting both the opportunities and challenges in this evolving space.

The session began with an overview of how digital technologies are disrupting traditional business models. Dr. Elayan illustrated this by discussing companies such as Uber, Airbnb, and WhatsApp, which operate without traditional assets yet dominate their respective industries. She emphasized the rise of digital-first strategies, where businesses are increasingly relying on data-driven models to enhance efficiency and expand globally. She also touched upon the significance of open data, explaining how publicly available datasets can assist in market research, business intelligence, and strategic decision-making.

However, the discussion was not limited to opportunities alone. Dr. Elayan also shed light on the challenges businesses face in the digital space. Key issues included cybersecurity threats, regulatory compliance (such as GDPR), and infrastructure limitations in certain markets. She illustrated these with real-world examples, such as data breaches affecting companies like Facebook and regulatory challenges faced by digital giants like Google and Meta. Additionally, she highlighted the complexities of utilizing open data due to inconsistencies in formats, translation issues, and difficulties in ensuring data validity over time.

Towards the end of the webinar, students actively engaged with the speaker by asking two thought-provoking questions. Dr. Elayan provided detailed responses, reinforcing key takeaways from the session and leaving students with a deeper understanding of international digital business dynamics.

The webinar concluded on a highly positive note, proving to be both enlightening and engaging. Dr. Elayan’s insights not only broadened the students’ perspectives on digital business but also encouraged them to think critically about the future of global commerce in the digital age.

GALLERY

Winner given the gift voucher of Rupees 500.

The Students Listening to Dr. Suzanne Elayan’s Presentation.

Caution Notice

Admission to all the courses and programmes at Symbiosis International (Deemed University) (SIU) are strictly on merit, based on the eligibility criteria, admission criteria and processes prescribed by the University from time to time and assessment of individual performance in different entrance tests / procedures conducted by SIU including Symbiosis National Aptitude Test [SNAP], Symbiosis Entrance Test [SET], Symbiosis Law Admission Test [SLAT], Symbiosis All India Admission Test [AIAT], Symbiosis Entrance Exam for Design [SEED], Symbiosis Institute of Technology Engineering Entrance Exam [SITEEE] and Symbiosis Ph.D. Entrance Test (PET).

It is a matter of Policy that Symbiosis International (Deemed University) does not charge capitation fee for admission from students and this is widely and prominently published as well on all the relevant places like prospectus, website, Admission Booklets, etc.

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Aspirants and parents are advised to rely only on information and communications issued through the University's official channels, and to independently verify any claim regarding admission made by any third party.

It is informed at large that the University has not authorised or appointed any individual, agent, consultant or organisation to guarantee, assure or otherwise represent that admission to any course or programme, can be secured against payment of money or through any means other than the prescribed admission process. In this regard, Symbiosis International (Deemed University) requests the aspirants / parents to refrain from entering into any transaction with such elements. Despite this Notice, if any aspirant / parent still proceeds with or enters into transaction with such elements, they would be doing so at their own risk and cost.

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